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Find social media influencers and build relationships.
Using social media influencers in your marketing is the practice of building relationships with the people who can build relationships for you. Whether an influencer’s audience is small or large, an influencer can reach consumers via their blogs and social networks that your brand may not be able to.
|What they did:
ModCloth recognizes happy consumers as their most powerful influencers and has built such close relationships with them that they get hundreds of pieces of user generated content a week. They even named some of their dresses after their favorite bloggers!
Embrace your assets. Work with the customers who love you and give them a voice by treating them like super stars.
|What they did:
Huggies wanted to target new moms so they created a video of two sisters reuniting over the birth of a baby to bring all who viewed the video to tears. Through social promotion and outreach the video went viral and Huggies’s scored a place in the hearts of Moms everywhere.
Align with the voices that your buyer personas want to hear from.
|What they did: This adult beverage company teamed up with influential bloggers to host red carpet parties featuring their drinks. Because they sent branded swag and even a red carpet to each blogger—the content they scored was visually driven and highly engaging.
Key takeaway: Plan thoroughly through your campaign so that you can make sure to equip your influencers for plenty of photo opps and something to talk about across all of their digital channels.