HOW VEGA DEFINES & MEASURES INFLUENCER SUCCESS
Vega grew it’s influencer efforts from a small group of professional athlete to a formal blogger program, to build and nurture influencer relationships, as a major marketing strategy. GroupHigh functions as Vega’s influencer CRM that lets Trevor organize, segment, and group people for each project.
HOW MOEN KEEPS ITS FAUCET INFLUENCER PROGRAM 'FLOWING'
Moen found themselves inundated with requests to join their influencer network and no time to properly vet and manage their influencers. Looking for a scalable solution to streamline their influencer marketing process, Moen used GroupHigh to help manage their influencer processes and achieved better results than they expected.
CRAFTING SUCCESS FOR FLORACRAFT'S BLOGGER PROGRAM
If you only have one digital marketing team member managing your influencers and campaigns without a proper in influencer marketing software platform in place, you’re not set up for success. Floral craft supply manufacturer, FloraCraft, recently ran into this challenge head on. Here’s how they used GroupHigh to take back their marketing schedule and improve their influencer campaign success in the process.
GETTING THE BIG 'CATS' FOR NATIONAL GEOGRAPHIC KIDS
National Geographic was looking for the right parenting bloggers to help grow their Big Cat Initiative program. Using GroupHigh, they were able to identify influencers with the right reach and voice who were inspired by the cause. National Geographic was able to gain brand awareness that spilled over in both blog posts and social posts.
SPICING UP GOURMET GARDEN'S INFLUENCER PROGRAMS
Garden Gourmet was looking for the right way to balance to its influencer program – the delicate balance between relationships and numbers. Working with all types of influencers, the company needed to quantify its efforts. Using GroupHigh, Gourmet Garden was able to track it’s efforts with a share of voice that helped them organically grow it’s consumer based.
FORMING NEW BLOGGER RELATIONSHIPS
Chuck E. Cheese
With the help of M/C/C, Chuck E. Cheese’s was able to leverage the power of the mom bloggers and promote lesser known programs and food options. Since adapting blogger outreach tactics, they’ve built long lasting relationships with over 600 mom bloggers and have created a network of over 74 million monthly unique visitors.
FINDING THE RIGHT BLOGGERS FOR BLOG OUTREACH
Finding the best bloggers to activate is one of the most important factors in a successful outreach campaign. Craftsy is a shining example of this best-practice. Using GroupHigh’s powerful discovery tools Craftsy reaches out to bloggers with a message that’s directly relevant to what the blogger cares and writes about on a regular basis. GroupHigh makes this process efficient and the result is that more bloggers want to participate and work with Craftsy.
EFFICIENT BLOGGER OUTREACH
With a goal of creating meaningful and long term relationships with influencers to increase brand awareness, Lorna Jane needed to grow their blogger outreach program. They found their answer in GroupHigh’s online blog intelligence software. In just four months, Lorna Jane has seen amazing results.
BUILDING A SOCIAL MEDIA INFLUENCER NETWORK
The Harlem Globetrotters have a long-running tradition of high-quality, engaging, family entertainment. What better way to introduce the Globetrotters’ exciting brand of entertainment than by partnering with blogger-parents that care about doing things together and building strong family bonds. During the first leg of their 2013 Tour the Globetrotters saw blogger outreach generate ticket sales, save the marketing department time, and align the brand with a network of enthusiastic fans.