Trustworthy
Blogs are considered valuable when consumers are looking for honest opinions. According to BlogHer, 81% of US consumers trust information and advise from blogs.
61% of U.S. online consumers have made a purchase based on recommendations from a blog.
Blogs are considered valuable when consumers are looking for honest opinions. According to BlogHer, 81% of US consumers trust information and advise from blogs.
The benefit from bloggers high traffic is to leverage eyeballs on your brand website. BeCharming saw a 345% page view increase using integrated blogger strategy.
You gain high quality, relevant links; which Google loves. This is the single most important reason to your blogger program strategy to grow your website.
Building a relationship between your brand and bloggers, will increase the probability that they will promote your brand – even if they’re NOT doing a program at that time.
You don’t need to be a huge brand in order to run a successful blogger program but your product and company should be able to tell an interesting story. People gravitate towards people and companies they like.
Since blogger programs are all about building personal relationships you want bloggers to feel comfortable and have a single, reliable, point of contact. This person should be comfortable answering questions and corresponding with bloggers regularly.
Successful blogger programs don’t rely on monetary compensation BUT you must have something to offer in EACH campaign. Most often this is free product, a gift card, or a *significant* discount. More creative offers can be content, event access, and physical trips but you must feel-out what your bloggers respond to. You’ll likely be using a mix.
The long tail of some blog posts are still paying off for us; There is ongoing traffic directed to OXO’s site from posts that may even been a year old (or more), and significant SEO benefits come from these posts.
Schedule a demo today, to learn how GroupHigh can help power all stages of your blogger outreach programs, while saving you time in the process.