WHY RUN A BLOGGER PROGRAM?

Blogger programs are a great way to gain website traffic, reviews, and awareness for your brand.

61% of U.S. online consumers have made a purchase based on recommendations from a blog.

Trustworthy

Blogs are considered valuable when consumers are looking for honest opinions. According to BlogHer, 81% of US consumers trust information and advise from blogs.

Increase Site Traffic

The benefit from bloggers high traffic is to leverage eyeballs on your brand website. BeCharming saw a 345% page view increase using integrated blogger strategy.

SEO Benefits

You gain high quality, relevant links; which Google loves. This is the single most important reason to your blogger program strategy to grow your website.

Content Creation

Building a relationship between your brand and bloggers, will increase the probability that they will promote your brand – even if they’re NOT doing a program at that time.

Blogger Programs are Important For Your Brand!

  • Bloggers are some of the most sought out resources when consumers are researching brands and products. In fact at least 81% of the digital population trusts advice they get from bloggers.
  • Bloggers are active on a variety of social channels so they are a great springboard for campaigns that span across many digital channels.
  • 37% of marketers say blogs are the most valuable type of content marketing
  • Banner Ads don’t work like they used to.
  • Blogs are in the top five sources of trustworthy information.
  • Bloggers write about niche based topics instead of genre allowing marketers to find influencers who have a very targeted audience.

WHO SHOULD START A BLOGGER PROGRAM?

Here are several considerations before starting your blogger program:

Your product or brand has *some* sex appeal

You don’t need to be a huge brand in order to run a successful blogger program but your product and company should be able to tell an interesting story. People gravitate towards people and companies they like.

Can you allocate 1 person to mange it?

Since blogger programs are all about building personal relationships you want bloggers to feel comfortable and have a single, reliable, point of contact.  This person should be comfortable answering questions and corresponding with bloggers regularly.

You have something to offer

Successful blogger programs don’t rely on monetary compensation BUT you must have something to offer in EACH campaign.  Most often this is free product, a gift card, or a *significant* discount.  More creative offers can be content, event access, and physical trips but you must feel-out what your bloggers respond to.  You’ll likely be using a mix.

That said, a blogger program is a great way to build long-lasting marketing relationships and grow the organic, authentic buzz about your product or company.  Successful programs take work and management but we’ve built GroupHigh to help ease many of the common pain points.

Brand Spotlight: How OXO successfully runs their blogger program

The long tail of some blog posts are still paying off for us; There is ongoing traffic directed to OXO’s site from posts that may even been a year old (or more), and significant SEO benefits come from these posts.

Schedule a demo today, to learn how GroupHigh can help power all stages of your blogger outreach programs, while saving you time in the process.

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