Influencer marketing seems to be the term that engulfs the majority of a brand’s marketing, PR and client services strategies.
It’s been a little grey and murky when it comes to where marketing and PR work together and I like to look at influencer marketing as they happy medium that incorporates the best of all strategies.
At the end of the day, more and more pieces of our brand are working together and blending more than they ever have. It can be a great thing when a strategy is implemented that embraces this fact!
I created the chart below to use as an asset for all of your team members. Great thing to hang on walls or by monitors so that everyone doesn’t lose sight of how they play a role in influencer marketing.