Determining if Your Guest Blog Campaign was Worth it

You have executed a well thought out guest blogging campaign hitting all of the “musts.” From crafting the perfect pitch to stringing words together to form unique and intriguing content, you invested a lot of time and skill …

Why Brands Need to Invest in Go-To Bloggers

One of the biggest mistakes that brands make when it comes to blog outreach is treating each outreach campaign as a one-time thing. Sometimes this happens because the outreach manager changes from one campaign to the next, and …