As 2013 takes off, many PR firms and agencies may be discussing better ways to market their clients this year. While content marketing is an obvious must have for any business’s online strategy, blog outreach and guest blogging …
Determining if Your Guest Blog Campaign was Worth it
You have executed a well thought out guest blogging campaign hitting all of the “musts.” From crafting the perfect pitch to stringing words together to form unique and intriguing content, you invested a lot of time and skill …
Building A Killer List of Blogs For Your PR Outreach
This week, Andy Theimer from GroupHigh talks about how he builds lists of blogs for outreach. These tips are easy to use and can save you lots of time down the road when you need to begin reaching …
Why Brands Need to Invest in Go-To Bloggers
One of the biggest mistakes that brands make when it comes to blog outreach is treating each outreach campaign as a one-time thing. Sometimes this happens because the outreach manager changes from one campaign to the next, and …