There has been a question weighing on my mind ever since I saw Momentum World Wide’s recorded panel from Social Media Week: “What the F*** is an Influencer?” It was very thought provoking, not to mention they asked …
How to Get Bloggers to Write a Great Review
The main goal of most outreach is to receive a great review from an influential blogger in your industry. In order to achieve that goal, you not only have to target the right bloggers, but you have to …
If You Don’t Have Anything Epic to Say, Don’t Say Anything At All: A Guide to Understanding and Creating Epic Content
Forget about having something nice to say, how about only having something epic to say when you post content on your blog or hit “send” when delivering a guest post. Content Marketers have the power to stop to …
Understanding the Value of Twitter for Business: What Actually Matters
Twitter can be a powerful business channel, but only if businesses know what events and metrics actually matter and how to measure and optimize them. Vanity numbers like follower count, Retweets, and mentions may make your average “social …
How to Keep Track of Your Online Mentions and Social Presence
Positive or negative reviews and mentions of your brand are no longer slowly making their way through the grapevine. In today’s digitally driven world, they are spat from the virtual mouth of social media users and bloggers and …