The modern consumer has come a long way since the days of reading a billboard, believing self-promotional commercials and taking a brand’s word for how awesome they are in a magazine ad. This is a good reflection on …
Blogger Outreach Success Story: The Harlem Globetrotters Promote Their 2013 Tour With the Help of Bloggers
The Harlem Globetrotters have been providing a mix of comedic and athletic entertainment for families for over 87 years and they decided it was the perfect time to merge traditional entertainment with modern marketing and incorporate blogger outreach …
5 Places to Find Influencers for Your Brand
Last week I covered the super slippery question of what is an influencer? Now I want to take it a step further and discuss tips and tools on identifying influencers for your brand. Finding “mega influencers” for your …
Case Study: How Location3 Cut Blogger Outreach Time in Half
The Challenge Location3, an innovative digital marketing partner, thoroughly grasps the trends of our digitally driven society. However, just because there is innovation doesn’t mean that there is standardized organization. Location3’s team of blogger outreach ninjas, though organized …
Keeping Up With C2C Marketing
Social media has forever changed the world of marketing (I’m sure a marketer in my place probably once said that about radio and television) and because of this, the C2C (consumer to consumer) model has taken shape. The …