For simplicity’s sake, I’ve reduced the traditional marketing funnel to three stages: brand recognition, pushing leads to clients and keeping customers happy. Brand Recognition The rim and widest area of the funnel because this is where we aim …
5 Tactics to Engage Mid-Level Influencers for Your Brand
Mid-level influencers, sometimes also referred to as the “power middle,” remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring …
How Many Companies are Doing Blogger Outreach All Wrong
Image courtesy of Stockvault What is worse than taking one of your company’s most strategic marketing tactics and failing in the execution? Well actually, there are quite a few things that can be worse but looking like …
How to Strengthen the Backbone of Your Blogger Outreach Campaign: List Building Best Practices
Let’s face it, organization can be boring but it’s the backbone to every task we set out to conquer. When it comes to blogger outreach, your key organizational component is creating your list of ideal bloggers before you …
What Matters When Choosing the Right Blogs for Blogger Outreach
Image Courtesy of Basketman via freedigitalphotos.net When your company is looking to pitch a blog with a guest post or review request, you probably don’t want to pitch blogs blindly. You will want to do some research …