5 Tactics to Engage Mid-Level Influencers for Your Brand

Mid-level influencers, sometimes also referred to as the “power middle,” remain an untapped resource for many brands. Their power lies in the realm of audience loyalty because if you can get these individuals in your network, they bring …

How Many Companies are Doing Blogger Outreach All Wrong

Image courtesy of Stockvault   What is worse than taking one of your company’s most strategic marketing tactics and failing in the execution? Well actually, there are quite a few things that can be worse but looking like …