Best Practices When Hosting Guest Bloggers

Today’s post is from guest blogger Cristina Roman. Enjoy! A large part of my role as a digital marketer is managing blogs, which entails inviting bloggers to guest post on the blogs to increase their exposure, up their …

Let’s Talk About Advocacy

Advocacy: The sexy term to describe the behavior of the people who love your brand. They insert themselves in to conversations about your brand, they recommend your product or service without being paid and their mentions carry a …

Blogger Outreach: Choosing the Right Post Tactic

Bottom line, when it comes to blogger outreach, all we want is a positive and clear mention about our brand, right? But we’re smart enough to know by now that it’s not as simple as that. A few …

Real-World Lessons from a Successful Blogger Pitch

Blogger outreach is an exercise in customization. Each blogger writes about different topics in a different voice. There’s something for anyone, but blogs are rarely for everyone. There’s fitness advice for self-professed nerds. A place for people who …