Measuring the Success of Your Campaigns

Not so long ago, marketers had to wait a really long time to manually look at the results of their campaigns. They looked at things like hand ripped out coupons, sales during the time an oh-so-creative ad ran …

Can You Put a Measurement on Audience Loyalty?

A loyal audience is an audience who trusts the blogger that they follow. This trust leads to behavior that is optimal for marketers as a loyal audience takes a bloggers brand recommendation seriously and is far more likely …

Blogger Outreach Strategies for B2B Marketing

Are you are a fan of word of mouth marketing and blogger outreach but have always thought it was more of a B2C tactic? Are you currently doing blogger outreach for B2B but you feel like you may …