Blogger Outreach to Promote a New Product

As marketing has morphed from from B2C to B2I2C (business to influencer to consumer), blogger outreach is fantastic way for your brand to keep up and partake in effective digital marketing and PR strategies. After all, 81% of …

How to Improve Your Response Rates From Bloggers

While here at GroupHigh, we’re working really hard at creating an “easy button” for your blogger outreach campaigns, for now a successful campaign is full of manual creativity, pitch emails and awesome post tactics. One of the biggest …

The impact of Latina ‘Mami’ Bloggers

With the abundance of writers entering the blogosphere, it’s hard not to notice their effect on consumer brands.  In the Hispanic market, mommy bloggers aka ‘mami’ bloggers are quickly becoming the next generation of journalists.  With an extraordinary …

The State of Sponsored Blog Posts

As sponsored content is sending display advertisement out of existence, I think it’s crucial to stay up to date on the trends and research that pertains to influencer marketing. Izea recently put out valuable research on the state …

How to Get Influencers to Talk about Your Brand Offline

First let’s clarify, an influencer for your brand is simply someone who talks about your brand and through their word of mouth speak, they generate action as opposed to simple awareness. For many brands, especially B2C, this influence …