How HomeAdvisor Revitalized their Blog Ambassador Program

What is the Blog Ambassador Program? At HomeAdvisor, a company that connects homeowners with pre-screened service professionals via our website, we needed a way to locate and target individuals who could help us spread word of mouth recommendations …

What Do the Very Best Outreach Campaigns Have in Common?

I recently wrote an ebook outlining 10 of the very best examples of blogger outreach. The book focuses on the strategy, post tactics, results and takeaways from the best campaigns—many of which were done by big brands and agencies. …