Influencer marketing was huge this year, and that trend is on target to not only grow – but explode – in the coming year. Surveys tell us that 84% of marketers say that they are interested in launching …
Influencer Spotlight! Gift Guides
We’re doing something special for this month’s influencer spotlight and focusing on influencers in different verticals who have all written gift guides. These bloggers will show you the best gifts for all your favorite people. As a bonus instead …
How Micro-Influencers are Changing Digital Marketing One Post at a Time
Product placement and sponsored advertising have been around for years. However, people are getting tired of these direct marketing tactics, particularly with the rise of subtle, inbound marketing methods such as influencer marketing. In fact, almost half the …
How OXO Has Found Success Building and Managing Their Blogger Program
Learn from the best explores how today’s best marketers and companies operate blogger programs and build relationships with influencers. The experts highlighted in this series work in different industries, but all understand the value of fostering relationships with …
Influencer Spotlight! Baking Influencers
As the holiday season quickly approaches, we are focusing the spotlight on baking influencers. These bloggers post about sweet treats for the holidays, getting kids involved in the baking fun and trends & new twists to decorate your favorite desserts. The …