In working with many different brands through agency life, I’ve noticed that brands tend to think mainly about their “gets” with building a network of influencers. Essentially, what will the brand get out of each influencer relationship in …
Influencer Marketing and Reach Versus Relevance: What You Need to Know
When the global communications firm Edelman released the 2016 results of its annual Trust Barometer, the results weren’t surprising for anyone working in marketing. Trust in elites is down, trust in “people like me” is up. In fact, …
Long-Form vs Short Form-Content; Why the multichannel approach reigns supreme
To start the discussion of what type of content is best, traditional long-form or social content as short-form, is what will provide your company with the most benefit. Short-Form Short form content as the name suggests is short …
The GroupHigh Influencer Marketing Report 2016 (Download!)
When you run an online search for “Influencer Marketing,” there’s no shortage of articles offering tips, strategies, and business anecdotes. This trending marketing topic has been on the forefront of marketing and public relations efforts for several years …
How Hosting Virtual Marketing Summits Helps Generate Quality Leads
If you’ve followed the GroupHigh community for the last several years, you may have heard of the Outreach Marketing Virtual Summit. Hosting bi-annual virtual presentation conferences has not only proven to be a critical force in generating sales …