How Brands Can Add More Value for Influencers

In working with many different brands through agency life, I’ve noticed that brands tend to think mainly about their “gets” with building a network of influencers. Essentially, what will the brand get out of each influencer relationship in …

The GroupHigh Influencer Marketing Report 2016 (Download!)

When you run an online search for “Influencer Marketing,” there’s no shortage of articles offering tips, strategies, and business anecdotes. This trending marketing topic has been on the forefront of marketing and public relations efforts for several years …