Happy (Almost) Holidays! Last month, ahead of the frenzy, we offered you a complementary list of content creators from various industries that were featuring content around Autumn seasonal themes. As the holidays quickly approach, many marketers look to …
Myth Busting: The Top Three Influencer Marketing Myths, and Why They’re Wrong
Remember the TV show MythBusters? A mash-up of science and entertainment, the show’s (and its hosts’) goal was to use scientific methods to validate—and more often, invalidate—urban legends, rumors, internet videos, even scenes from popular movies. There’s a …
Ad Blockers: How they Work and How they Can Harm Your Business
How much do people hate online advertising? The answer is A LOT. Consider that the average display ad clickthrough rate hovers around 0.06 percent, and that 33 percent of internet users find them completely intolerable, and you get …
Generation Z: Ignore This Next Influencer Demographic At Your Peril
The Boomers and Generation X grew up pre-internet, comfortably straddling the line between the digital revolution and the days when telephones were still attached to walls. Then came the Millennials, feeling slightly self-important as their numbers grew, raised …
Is Your Brand Flatlining? Here’s How to Own it and Thrive
So you’ve got a great brand and you’re out there every day marketing it, in all the usual ways. But let’s get real: are you owning it? Are you investing your time and energy in the right places? …