6 Content Marketing Tips for Entrepreneurs

As a new entrepreneur, you may focus all your energy on getting more clients onboard or getting all your ducks in a row and content marketing? Perhaps not so much. Content marketing needs commitment, focus and a lot …

How Lack of Personalization Can Ruin a Great Pitch

Earlier this morning I received a seemingly on-target pitch from an agency hired to do content marketing for a B2B software company. My typical process is to either forward them on to our team for follow-up or reply …