Influencer relations and word of mouth marketing is all about providing influential voices the opportunity to engage with and share your brand’s story. There are a handful of avenues that can be taken to identify and work with …
Maintaining Authenticity with Opt-In Influencer Networks
I recently had a conversation with a work friend around Opt-In influencer networks and how authenticity is often impacted when recruiting people into programs this way. When I asked my friend to elaborate, it seemed that they felt …
(FREE DOWNLOAD) List of New Years Resolution Influencers
Happy New Year! For our final influencer list of 2016, we offered you a download of content creators who were posting about winter topics from skiing to indoor winter crafting. This year, with 48% of U.S. marketers planning …
Budgeting for Influencer Marketing in 2017
Influencer marketing has been on the rise for years, and 2017 won’t be the year we see this trend change. In fact, according to research by Linqia, 48% of U.S. marketers said they plan to increase influencer marketing …
Want to Become an Expert? Top 10 Influencer Marketing Terms You'll Need to Know.
Most of us working in marketing, communications, and public relations know what a hashtag is and can quickly define the role of a CMO. But with an increase of marketing budgets being allocated towards influencer marketing in 2017, …