Helping our community foster genuine human relationships with online voices who they identify with and are willing to share their brand’s story is one of the most important things we do here at GroupHigh.
For this new monthly series we wanted to provide you with variance in the creators we’re spotlighting each month, and focus on a wide range of influencer information. Included in these features will be social audience demographic information, affiliate network data, reach and rankings, and average content engagement. This month we choose 5 fashion forward influencers; from micro-influencers to mega influencers, who have all worked with brands to promote their style.
Jenny Cipoletti
Los Angeles, California, USA
Total Reach: 429.8K MozRank: 5.13 Alexa Global Rank: 1.2M
Blog Topics: Style, Travel, Beauty, Lifestyle, Shopping Secrets
Affiliate Networks: RewardStyle
Check out this post: Styling a Leather Jacket
| Outlet | URL or Handle | Follower Count | # of Posts | Avg. Engagement Per Post |
|---|---|---|---|---|
| Blog | margoandme.com | 11.8K | 240 | 61 |
| @margoandme | 40.4K | 218 | ||
| @iammargoandme | 7.5K | 3.4K | 8 | |
| @margoandme | 326K | 4.7K | 7K | |
| @margoandme | 12.5K | 8.1K | 6 | |
| YouTube | youtube.com/jbernheim100 | 41.3K | 42 | 32.9K |
Social Audience Demographics Outlets Contributed On
Average Age: 27 years old Martha Stewart Weddings
Dominant Gender: 93% Women Elle Magazine
Top Countries: US, France, UK, Italy Harpers Bazaar
Top Cities: New York, Paris, LA, London
Steve Booker
London, England, UK
Total Reach: 625K MozRank: 4.95 Alexa Global Rank: 695.4K
Blog Topics: Fashion, Lifestyle, Men’s Style, Design, Travel
Tactics: Sponsored Posts
Check out this post: The Perfect Autumn Backdrop
| Outlet | URL or Handle | Follower Count | # of Posts | Avg. Engagement Per Post |
|---|---|---|---|---|
| Blog | stevebooker.co.uk | 5.2K | 24 | 9 |
| @stevebooker | 17.5K | 176 | ||
| @stevebooker | 117K | 6.3K | 395 | |
| @stevebooker | 284.4K | 704 | 10.2K | |
| @stevebooker | 1.9K | 172 | 1 | |
| YouTube | youtube.com/stevebooker | 196.4K | 139 | 24K |
Social Audience Demographics Outlets Contributed On
Average Age: 25 years old Traveler
Dominant Gender: 65% Women Time Out
Top Countries: UK, US, Canada, Australia Westfield
Top Cities: London, New York, Chicago, LA
Chiara Ferragni
Milano, Lombardia, Italy
Total Reach: 1.9M MozRank: 5.91 Alexa Global Rank: 91.8K
Blog Topics: Fashion, Shopping, Beauty, Lifestyle, Trends
Tactics: Sponsored Posts
Check out this post: Let’s Get Minimal
| Outlet | URL or Handle | Follower Count | # of Posts | Avg. Engagement Per Post |
|---|---|---|---|---|
| Blog | theblondesalad.com | 133.6K | 1.3K | 344 |
| @theblondesalad | 1.2M | 203 | ||
| @TheBlondeSalad | 8.6K | 882 | 7 | |
| @theblondesalad | 294K | 2.2K | 2.6K | |
| @chiaraferragni | 29.6K | 627 | 354 | |
| YouTube | youtube.com/TheBlondeSalad | 68.1K | 124 | 11.7K |
Social Audience Demographics Outlets Contributed On
Average Age: 23 years old Business of Fashion
Dominant Gender: 88% Women Vogue
Top Countries: US, Italy, Brazil, UK
Top Cities: New York, London, Milan, Istanbul
Brian Sacawa
Baltimore, Maryland, USA
Total Reach: 460K MozRank: 5.15 Alexa Global Rank: 184.1K
Blog Topics: Menswear, Style Guide, Grooming, Advice
Affiliate Networks: RewardStyle
Check out this post: Style Defined: French Cuff
| Outlet | URL or Handle | Follower Count | # of Posts | Avg. Engagement Per Post |
|---|---|---|---|---|
| Blog | hespokestyle.com | 67.4K | 416 | 496 |
| @hespokestyle | 200.2K | 109 | ||
| @HeSpokeStyle | 6.6K | 252 | 2 | |
| @hespokestyle | 170K | 1.7K | 1.3K | |
| @hespokestyle | 5.7K | 1.6K | 24 | |
| YouTube | youtube.com/hespokestyle | 8K | 48 | 1.8K |
Social Audience Demographics Outlets Contributed On
Average Age: 29 years old The Rake
Dominant Gender: 71% Men Robb Report
Top Countries: US, UK, Canada, Mexico GQ
Top Cities: New York, London, LA, Chicago
Ema Dulakova
Zürich, Švýcarsko, Switzerland
Total Reach: 84.8K MozRank: 4.08 Alexa Global Rank: 7.2K
Blog Topics: Fashion, Beauty, Shopping, DIY
Affiliate Networks: Linkshare, AdSense
Check out this post: Walk The Line in Rose Gold
| Outlet | URL or Handle | Follower Count | # of Posts | Avg. Engagement Per Post |
|---|---|---|---|---|
| Blog | sheistheone.ch | 904 | 94 | 13 |
| @emadulakova | 6.3K | 17 | ||
| @sheistheone111 | 5.3K | 4.7K | 2 | |
| @ema_dulakova | 66.9K | 1.1K | 617 | |
| @sheistheone05 | 243 | 188 | 1 | |
| YouTube | youtube.com/corail0 | 1.9K | 73 | 2.4K |
Social Audience Demographics Brands Worked With:
Average Age: 25 years old Tom Ford
Dominant Gender: 84% Women Estee Lauder
Top Countries: US, UK, Philippines, Canada, Swarovski
Top Cities: London, Bucharest, Los Angeles, Toranto
Make sure to also check out our hand curated influencer lists.