Positive or negative reviews and mentions of your brand are no longer slowly making their way through the grapevine. In today’s digitally driven world, they are spat from the virtual mouth of social media users and bloggers and these mentions spread like wildfire.
These mentions are coming from all over the globe and there are many reasons why you should be keeping track of them for your own company:
- To negate false claims and rumors
- To uncover earned mentions of your brand
- To have the opportunity to address legitimate complaints and concerns
- To answer questions about your brand that linger in forums
- It will boost your self-esteem by reading the good stuff being said
Thankfully, there are some tools that make it easier to keep track of what is being said about our brands. Here are some that I use for my company that have worked best for me.
HootSuite is the perfect tool to monitor multiple social media channels and Twitter mentions. With Hootsuite, it’s easier to organize who is tweeting at you or using hash tags that you want to track. I’m in the business of blogger outreach so I have a stream set up that shows me every tweet that contains #bloggeroutreach.
There are two versions but if you are just monitoring your company and not multiple clients, the free version is fabulous
Google Alerts should pick up on all the mainstream blogs and articles that mention your brand. Sidebar, it’s a great idea to set them for competing brands too! I love Google alerts because once they are set, you can count on them to show up in your inbox every day.
Speaking of Google, Google Alerts isn’t the only Google tracking tool; you can use their blog search to look for mentions in blog posts about your brand by putting in your keywords.
Trackur is a popular and reliable tool to find brand mentions across social media channels and has a variety of plans.
Social Mention allows you to type in your company or client’s name and find out which outlets are talking about you including YouTube, twitter and Facebook just to name a few. You can create a “social alert” which is like Google alerts but for social media mentions.
If you’re a GroupHigh user then you know that you can monitor the entire blogosphere for keyword mentions. Therefore, you will never miss a brand mention from bloggers you reach out to ever again!
Kurrently works like Social Mention except it doesn’t give you alerts. When I typed my own brand in to Kurrently, more social media posts came up than with Social Mention.
IceRocket is a search engine that brings up blog posts, Twitter and Facebook mentions of your brand. It brought up everything that Kurrently brought up for my company’s social media mentions but also showed blog mentions.
BoardTracker lets you search for what is being said about you on forums and discussions
Old Fashioned Internet Search
It’s also not a bad idea to perform an internet search and see which sites pop up first. You want to be familiar with this because most consumers are Googling you and/or your brand before purchasing. How can you use what pops up in your marketing plan? Are there any negative reviews of you that pop up? If so, your new #1 priority is damage control!
What tools do you use to track your company’s online presence?