The Measuring Influencer Marketing Report provides findings from research conducted by Group High, a leading public relations and marketing software provider. The research, fielded in February 2016, surveyed 139 marketers responsible for some aspect of influencer marketing at their organizations. The report details the challenges in measuring influencer marketing, the types of metrics tracked, and the methods of measurement. It also looks at how brands and agencies differ in their measurement approaches.
- 47% of respondents indicated that proving value is the biggest challenge in measuring influencer marketing
- 40% of organizations use three or more tools to track these different metrics (with 22% using four or more tools)
- More than half of respondents have no consistent process for calculating
the ROI of influencer marketing