ABOUT VEGA’S APPROACH:
Vega’s organic approach to influencer marketing is quite fitting for a company focused on clean, plant-based nutrition. Over the past 15 years Vega’s community of bloggers and influencers has grown from a small group of professional athletes to over fifteen-hundred passionate influencers across North America.
- How Vega grew their influencer program from a small group of athletes to over 1,5oo content creators, gaining 3 new applications daily.
- How the initial growth of their blogger program was reliant on a quality, concise, and personalized pitch as the key to it’s advancement.
- How they define success by using a hybrid approach, combining accurate numbers and a qualitative sense of effect an influencer is having.