Common Pitch Mistakes to Avoid When Reaching Out to Bloggers

Judging by the pitch emails that I’ve seen floating around, I’m convinced that there is some sort of handbook filled with some really bad advice on pitching bloggers.

In order for you to get better response rates from the bloggers that you reach out to, check in on the pitches you are crafting and make sure that you’re not using one of these “tips” from that blogger outreach handbook that I’m convinced exists.

 Cookie cutter emails to save time are great

Sending out a copy-and-paste email to save time is tempting for sure. But you must resist. Response rates are so much better when time is spent catering a pitch to each blogger—referencing a post of theirs and talking about why the two of you would work well together.

Along these lines, don’t write an individualized intro and then paste in “the meat” of your pitch from word. Though it may look fine in your email screen, often the email will come across on their end as looking messy. The fonts may be different sizes and spacing can be off. If you must copy and paste a section of an outreach email in each pitch, use notepad or something of the like.

Telling your life story entertains a blogger

Pitches should be friendly, yes. But going off on a tangent about yourself, your business, your blog, etc. will be sure to turn off bloggers.

Keep in mind that bloggers have limited time so pitch that is short, sweet and to the point is ideal.

Attach files to your pitches

After cookie cutter emails and being spammed with press releases, the most common peeve I hear from bloggers is that they’ll receive a pitch with files attached. It makes sense if you think about it—it’s dangerous to open files from someone you don’t know!

Keep it very professional

Though you don’t want to tell your life story and take up a ton of the blogger’s time, a pitch should not be dry and overly professional. No one wants to spend time reading something BORING.

Don’t be afraid to show a little personality and explain to them why the two of you are a good fit. Also, don’t forget to complement their blog or a particular post. 

 Reach out to every blogger in your genre

Though it’s tempting to just mass email everyone, hope for a mention and hope their audience cares about this mention—refrain. By reaching out to bloggers by niche instead of genre, you will spend less time on the reaching out process but accrue higher response rates.

Do you have any mistakes that you would like to add to this list?

This entry has 2 replies

Great info Kristen!

One thing I have found that helps when I’m reaching out to bloggers for clients is to avoid “catchy” email subject lines and always, always put some thought and personality into the emails. You’re so correct, no one wants to read a boring email.

Hi Dana, thanks for stopping by!

I love your tip on avoiding the “catchy” subject line, good addition. I am a fan of something creative but I’ve seen some really spammy ones that I think were meant to be clever…

Leave a reply

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong>