To help the GroupHigh community further understand popular trends related to blogger & influencer marketing, we’ve decided to create content wrap-ups each month to help you find robust content most relevant to what you’re trying to learn. Each wrap up post will include a breakdown to previous pieces of content related to one particular topic.
For this wrap up, we wanted to focus on building and maintaining authenticity with influencer relations. Over the last several years, we’ve tried our best here at GroupHigh to preach the good word of genuine authentic relationship building. We know that human, word of mouth promotion is a pillar of successful influencer relationships and the below posts will help you get started.
Some might say that authenticity is lost with opt-in influencer networking. At GroupHigh, we don’t completely agree with that… Although we agree that personal connection remains the most important factor in development influencer relations programs, incorporating an opt-in approach can help streamline identification and provide an opportunity to hear from creators who you might not have been exposed to otherwise.
Clothing & lifestyle brand prAna has done a stellar job of cultivating an influencer network who do a great job of creating content that helps tell the companies story.
Millennials, it turns out, are all about authentic relationship building. With 600 billion dollars of annual buying power and half of this age group reporting being “loyal brand fans,” they know the value of genuine relationships and shouldn’t be overlooked.
This post highlights the importance of “keeping it authentic.” Regardless if you’re offering lucrative sponsorships, coveted products, or once-in-a-lifetime experiences, influencers won’t be part of your network unless what you’re offering is authentic to them. Learn some tips here!
According to Laura Thornquist of My Dallas Mommy, “Bloggers want to be more than just hired work—they want to be partners. Many bloggers are looking to build more substantial relationships with their favorite brands. They want to be a part of shaping marketing campaigns and are willing to bring their personal and professional expertise and insider info to the table.” Find out what else Laura recommends.
Do you have any other tips or tricks for reporting on influencer relations efforts? We’re always available to chat on Twitter @GroupHigh or at firstname.lastname@example.org