Content placement on blogs or “guest posting” has a bit of a stigma attached to it. Though link building is a thing of the past, writing posts to gain authority and brand recognition is still thriving.
Because bloggers have been so bombarded with SEO requests, selfish pitches and other inbox smothering emails, they are extra hesitant to accept guest posts from marketers.
To avoid looking like you just want links or free marketing, consider the following outreach marketing tips!
Outreach Marketing Tips for Writers Seeking to Guest Post
When you are looking to write for bloggers, it is important to try to understand what they want and to try to see things from their view. Even with the recent changes to Google Authorship and search engine algorithms, guest posting is still very relevant and can help show your authority and make important connections that can help further your business.
The value in guest posting comes not necessarily from the links you might acquire from the post, but from the authority that your informative content brings. The connections you make can be invaluable because you can become a trusted source and continue providing information that leads to business for you.
How to Find High Quality Sites Where Your Content will be Relevant
When you are looking for sites or blogs that you would like to write for, you might already have some in mind. Look to industry blogs and start with the ones that you like to read most. Look at the different links on their home page or in the footer. Some blogs and websites have a link already set up with information geared toward guest posters and those who would like to submit content articles. If they do not already have a page, you can use the contact information you find there to send a quick note.
Some sites would prefer or respond better if you offer up some topic ideas or a pitch about what you would like to write about. You should introduce yourself, explain who you are and why you would like to (and should) write for them. Include a link to your bio or links to recently written pieces and include your website or blog as well. (More advice on pitching here)
Once you have been accepted to write, here are 6 guidelines to follow when guest posting on a blog or website.
- Provide High Quality Content. If you want to be featured as a guest poster on a blog, the number one thing you should do is provide high quality, excellent content. A well-written, high quality content post will be a value to the blog owner and will ensure that you are not just asking for something from them, but providing something of value as well.
- Familiarize Yourself with the Blog. What is the focus and what type of content would they be interested in. Once you discover this, gear your pitch and content in a way that will benefit the blog. Ask the owner what their goals are when sending a pitch. Follow the rules established and guidelines set up by the owner.
- Create Content Relevant to the Site You Are Posting on. The article that you write should be relevant and match with the blog you are writing for. Think about the tone of the blog, the blogs target audience, and adjust your writing style accordingly. Be willing to create something and make edits so that the owner will be happy with your finished product.
- Share Published Posts on Your Social Channels. Once your article is published on a blog or website, share that article on your social media channels.
- Link to the Post. When you write other related articles, link to the post to help build authority and help with SEO. This provides long term, residual value to the blog owner.
- Show You Care When You Send Your Pitch. When you send a pitch, show all of the above with your pitch. Examples of your previous writing shows the high quality writing and value you provide with an article, also mention how you will share posts on your social channels and that you will link to the post in the future. This is how you show your value in a big way and that you are not asking for free publicity for your writing. Include statistics on your writing, previous posts, and social followers.
Outreach Marketing Tips for Blog Owners Seeking Content
Many marketers find themselves on both sides of the equation. They are wanting to place content but also are wanting quality content for their own blogs. If you fall in to this category, these tips will help you weed out some of the “spammy” guest posters.
- Outline what Types of Articles or Content you are Looking for. You should have a page set up that lists details of what type of content, articles, and posts you want and are willing to post. Be as specific as possible. Your goal should be to make it as easy and clear as possible for a writer to know what you will be more likely to use. Edit your list often based on what you see is working and what isn’t working. Link to example posts for each type of post you accept.
- Detail What Your DO NOT Want. It’s also important to list what you do not want in order to help writers narrow down what they can’t write about.
- List the Benefits for Contributing to Your Blog. The way that you show that you are just not looking for writers to provide their content for free is by listing the benefits you offer to each writer. Of course, you have to be careful about attracting those who are just looking for inbound links and do not provide high quality, relevant content. Listing the benefits that you do offer will help show writers why they should contribute to your blog. The types of things that bloggers might be looking for include: a link to their site or at least their social media profile, listing a bio, and possible promotion of the article on your own social media channels in addition to your blog.
- Show the Benefits of Providing Free Samples for Review. Instead of asking for articles, some bloggers often ask for samples of products from companies in exchange for a review of the product and promotion to their followers. When you ask for free products from retailers, it is vital to show the benefits for this type of advertising. Show retailers how this is an advertising investment and give past examples of how this can bring about a good return on their investment.
- Share Your Blog Statistics and Reach. Sharing details of how many readers your blog reaches and your social media following can also be a big benefit for the writer and influence them to want to provide you with their hard work. You can either post this on your outreach page or offer to send it privately if you do not want to list your statistics.
With all of the challenges that bloggers and writers have, following the guidelines will produce the best content and benefit all parties involved. Learn to appreciate the opposite position of the writer or the blog owner to gain a better understanding of what is expected from each party. Showing respect for each side and understanding for one another is the best way to show that you are not just looking for something for free, but providing a mutually beneficial situation.
Bio: Jen Thames is Off Site Specialist for WebMoves.net. She enjoys sharing tips on content creation and marketing.