Influencer marketing is a lot like dating. For your campaigns, you want a loyal, genuine partner that’s willing to make a long-term commitment. Sound familiar? But in the hunt for the perfect match, many marketers are tempted to …
We are starting an influencer marketing initiative and want to see how GroupHigh can help.
Today I’m starting a new series of content on the GroupHigh blog titled user Q&A. Over the past 8 years running a software company in the influencer marketing space we have amassed a great deal of Q&A dialogue …
3 Key Lessons to Learn from These Recent Influencer Campaigns
Unless this is your first day in the marketing/business world, chances are, you’ve heard a thing or two about influencer marketing. Now, the concept of influencer marketing has been around for many, many years. In essence, it’s simply …
How Influencer Fraud Can Damage Your Brand’s Reputation
Bagging a social media influencer can make or break a business, especially one that is on the cusp of breaking out and just needs that last push from a recognized brand to make good. The latest research has …
4 Ways to Maximize Your Influencer Marketing Campaign with Big Data
The core objectives of influencer marketing have been around for a very, very long time. Everyone across the public and private sector understands the general idea of pairing with a well-known and respected name to help expose their …