Today I’m starting a new series of content on the GroupHigh blog titled user Q&A. Over the past 8 years running a software company in the influencer marketing space we have amassed a great deal of Q&A dialogue …
3 Key Lessons to Learn from These Recent Influencer Campaigns
Unless this is your first day in the marketing/business world, chances are, you’ve heard a thing or two about influencer marketing. Now, the concept of influencer marketing has been around for many, many years. In essence, it’s simply …
How Influencer Fraud Can Damage Your Brand’s Reputation
Bagging a social media influencer can make or break a business, especially one that is on the cusp of breaking out and just needs that last push from a recognized brand to make good. The latest research has …
4 Ways to Maximize Your Influencer Marketing Campaign with Big Data
The core objectives of influencer marketing have been around for a very, very long time. Everyone across the public and private sector understands the general idea of pairing with a well-known and respected name to help expose their …
How to Find the Perfect Influencer Fit for an Expansive Marketing Campaign
Brands from virtually all industries have had great success in influencer marketing because it provides an opportunity to connect with a wider audience than most traditional marketing strategies allow. However, it is important to note that these campaigns …