Julia Campbell

How To Create Eye-Catching Social Media Graphics (Without Photoshop)!

Video Transcription

Hello and welcome to How To Create Eye-Catching Social Media Graphics (Without Using Photoshop). My name is Julia Campbell and I will be your presenter today. If you’d like to tweet along with this presentation or if you would like to ask me questions via Twitter please tweet at Juliacsocial – it’s at the bottom of every slide – hashtag outreach marketing.

Some of the takeaways from today. So we’re going to discuss the six elements that make a great social media graphic and visual. We will cover some examples from brands that are making and sharing eye-catching graphics and are being really successful at it. Some free or low cost tools that do not require any technical knowledge to use.

All right. Visuals are vital. We all know this. We know that visuals are completely taking over every single form of communication that we have and that we do and that we consume today, but on social media they really make up social media. They are the most eye-catching, they’re the most shared. Facebook videos are shared 12 times more, photos are like two times more, 42 percent of Tumbler posts are photos. Tumbler is highly, highly visual and people are taking social actions o YouTube, so 100 million users are taking an action on videos every week. That’s clicking or signing up for something. Clicking on an ad, things like that.

Also photos and video posts on Pinterest, they refer more traffic, that’s website traffic to the websites that use them successfully. More than Twitter, Stumble Upon, LinkedIn and Google Plus. So Pinterest is being used in a very strategic way by a lot of brands and it’s being used very well by a lot of brands and we’ll talk a bit about some examples that I’m going to show you.

And it’s really exciting news for these brands because they are actually generating website traffic and hopefully converts lead generation sales because of it.

Thirty-six percent of all shared links on Twitter are photos and now you can upload more than one photo to each tweet. Tweets or visuals get a lot of more engagement than tweets without visuals because as you can see if you’re on Twitter you look in your newsfeed, you look in your stream, your eye just kind of generally goes to and gravitates towards the tweets with photos embedded in them. So it’s a great way to kind of liven up your Twitter feed and get more engagement on Twitter.

So the question you need to ask is are you a creator or a curator? So creators, that’s the 54 percent of internet users that post original photos or videos that they have created. So that’s you taking a picture, you creating a graphic or an info graphic and you post it yourself.

You could also be a curator, so that’s a little bit less percentage, less than half. They take photos or videos they found online and repost them hopefully with attribution. So that’s if you really curate the best information for your audience.

I believe you should be a combination of both. I don’t think anyone can be a creator 100 percent of the time. I also don’t think you should just be sharing your own stuff 100 percent of the time because there’s a lot of other great stuff out there and if you only share your own stuff, you’re going to seem pretty self-absorbed and pretty self-centered and pretty much you’re going to seem to your audience like you don’t have your pulse on – you don’t have your finger on the pulse of what’s really popular and what’s trendy and what’s really relevant. There’s no way that you can adequately post information and visuals on every single that’s important to your audience.

So it’s very important to be like a strategic curator where you really are almost like a museum curator. You’re finding the best paintings, you’re putting them together in a strategic way, you’re writing little captions about them, you’re helping your audience understand why you’re sharing this information. So think of yourself as a museum curator when you’re thinking about content curation. And I really think you should do a little bit of combination of both of these two things.

Very, very, very, very important do not steal images. Only use legal images that you have the rights to edit and/or use. Do not go to Google Images and swipe something that looks great. You can, however, share on Facebook, re-blog on Tumbler, re-pen on Pinterest, Re-tweet on Twitter so all of those sharing functions within the social media channel that is fine because as long as it goes back to the original site, the original creator, that is fine to do.

So on Facebook, of course, if you have a Facebook page, you want people to share your stuff. What you don’t want them to do is kind of download your photo, re-upload it and write their own caption and then say that they either took the photo or created the graphic. You want them to share it. So do unto others as you would do unto yourself.

You really want to be very, very careful about sharing, re-tweeting, re-pinning as long as you’re following the guidelines of the social media site and as long as you’re doing something that you would be comfortable with a fan of yours doing to your content. Always make sure it links back to the social media account, the website. Make sure that it’s being attributed somewhere.

So the good news is there are tons of places where you can get free images, tons. Beth Kanter who is actually a non-profit and technology guru created a fantastic list.ly. These images are not just free to nonprofits, they’re free to everyone. It’s called The Ultimate List of Free or Low Cost Image Collections and it’s growing every day. The great thing about a list.ly is that it can constantly be added to and updated and things taken off and things added, so every day it’s going to be updated for you. Definitely go there.

iStock photo, Creative Commons, Photospin I use all the time, Morguefile, Getty Images. Now Getty Images in particular – and I’m sure a lot of these other free and low cost image collections have a lot of stipulations. Getty Images says that a lot of their images can be used for free as long as they are not used for commercial purpose. So you can’t put them in your advertisements, you can’t directly use them to sell anything. You can’t them on your landing page or if you’re trying to sell a book, if you’re trying to sell a product.

So very, very important. I’m sure a lot of the other free, low cost image collections have the same stipulation. Some of them have a stipulation where you can’t edit them, you can’t resize them, you can’t add a filter, you can’t add text to them in any way, so make sure that you are reading the fine print so that you don’t get in trouble and you don’t get sued by an angry photographer or graphic designer. And it’s just the right thing to do.

So pay attention to Terms of Service, make sure that you are reading about the terms of which you can.

So in the beginning you’ve decided you’re going to go visual, you decide, okay, I’m going to create some of my own graphics, I’m sick of sharing everybody else’s. I want to create some that are hopefully going to go viral, that are going to really expand my brand and help to open my business.

So you want to be telling stories. If you know me at all then you know I’m a huge Seth Godin fan and I love this quote: “Marking is no longer about the stuff that you make but it’s about the stories that you tell.” Absolutely, absolutely correct. So it’s no longer about you, it’s really about your story. It’s about your product story, your services story, your company’s story. So what story are you going to be telling in your marketing – in your visual marketing?

Behind-the-scenes stories work really, really well. Who are you? What do you do? Is your company quirky? Do you guys have all standing desks and exposed brick office and do you have sports everywhere with mind maps on them? Do you have a really trendy office? What do you do behind the scenes to pack up the product and ship it? What actually happens?

Like what goes into what you do every single day? This is especially important for things like restaurants or retail. People love to see the behind-the-scenes of kind of what happens and how the magic happens really.

Success stories. Someone that used your product or service and was successful.

Impact story.  What impact have you made? This could be impact on a client, impact on community, impact on society, impact on your customers. It really could be how are you impacting the world that we live in? Why do you exist? What problem are you there to solve and what impact are you having on this problem?

Lessons learned stories are hugely popular. Not everything goes smoothly. I’m willing to bet that not every single person listening to this webinar has had a completely smooth transition from entrepreneur to business owner to manager. Maybe you’re managing employees, maybe you’re not managing employees. What are some lessons that you’ve learned in your time running this company or some of the idea, the inception, the idea that you would like to share with your customers? It makes you more relatable and more human. It’s always good to do the lessons learned story.

The Founder’s story, that could be very similar. Maybe you are the founder, maybe you’re not the founder. Maybe your founder existed about 100 years ago, that’s fine. So the founder, the CEO, the leadership story is what I’m really talking about. Photos, visuals, videos of the leader. What are they doing? Are they the voice of the organization? Are they inspiring people? I really think that a great example of a founder’s story and a leadership story is the market basket story of this past summer with Arthur T. Demulis. He had such an interesting story of how he got started and got into the business, but also the stories of how he personally impacted thousands of employees. Every employee had a story and they were telling it all over the media and they writing about it and they were creating videos and visuals about it.

How can your brand elicit that kind of passion or generate and curate those kinds of stories? That’s what you’re really aiming to do.

So what story are you telling? Are you telling a fun story? Are you guys funny? Do you like to have fun? Clearly Dunkin Donuts is a brand that we all know incredibly well and you are familiar with it. Actually if you’re not from the northeast I’m not sure if you would be as familiar with it, but I have ten Dunkin Donuts within a half mile from my house. I live near Boston.

Dunkin Donuts brand is very fun and almost quirky and not self-conscience and really vibrant and colorful, very active brand. I really like this image. I also like it because it’s tying into a contest but it’s also tying into something that’s happening when this taken, which was about a month ago. Shark Week which is huge. Everyone loves Shark Week. A lot of people love Shark Week so they determined that their fans really like Shark Week and they figured out that it was something that their fans would want to participate in and they encouraged people to share their photos. Take a selfie biting the donut. Really cute, really fun, really easy to do and I mean donuts just make everybody happy. So very positive brand, very happy brand, not very, very serious. That’s the kind of story that Dunkin Donuts is telling on Instagram and on their social media channels.

Intel, much more serious. Not to say that they’re not fun, but they’re definitely not quirky and they’re definitely not going to be bouncing off the walls and they’re very self-aware, they’re very cool, they’re very trendy, they’re very kind of future and forward looking. They’re talking about the ultimate techsessory, they collaborated with the Olympics to create the fashion forward wearable. You can learn more and it looks like Intel. It’s very branded, it’s got their colors, it looks like something that would be created by their brand and it’s very sharable. I mean it’s really cool.

This is a little blurry and I apologize. ABC World News, they’re a great example of the behind-the-scenes stories that I was talking about. I also posted this because I love Mindy Kaling, she’s one of my favorite people. She does an amazing job on her social media. But ABC News they always post behind-the-scenes with the celebrities, giving you a little bit of a glimpse into their office, into their lounge, into what they’re doing and they’re showing you their fans too. They like the celebrities also. They love their jobs. They’re making themselves a little bit more relatable and you can almost – like I said, to be relatable you can really see that they’re enthusiastic and energetic about their jobs, so Instagram is a fantastic way to do that and show your audience that, your customers that.

You want to always be, always, always, always think of your audience first. Not what you want to say. It’s not about you, it’s not about your agenda, it’s not about what you want to sell, it’s about what they want to hear and if they are your audience, if you’ve targeted them correctly and you’ve identified them correctly, they are interested in you and they do want to buy from you.

So there are also 10 million other things that they’re interested in. It’s not just you and your product.

What are those other things that they’re interested in? Random House does a fantastic job on Facebook, on Instagram, on Pinterest. They also have a great product, books so they’re very, very focused on their audience. They know their audience loves books. What does that mean? That can mean anything. This is a book ring. This is a ring. That’s a little book on it that they just took a picture of and shared and they found it via Pinterest.

They have entire boards of great libations to drink while you’re reading. Like in the afternoon, Hemmingway, those kinds of things. They have pictures on Pinterest which actually I will show you because I think they do a fantastic job visually.

Not all of these things lead to their website and lead to sales but they’re cultivating their customer, they are enticing their customer to kind of follow them on Pinterest and then once in a while they’re insert a pin from a Random House author. So my favorite one was Bookshelf Envy. Fantastic bookshelves.

These are pinned from all over the internet but they know their audience so well, they know their audience is interested in bookshelves and these are really cool looking bookshelves.

So the whole point of why I am going back to this is that all of these boards that they’ve created have visuals that are going to be of interest to their audience that do not all directly relate to Random House but really speak to their audience and what their audience is interested in and I think they do a fantastic job of visual branding.

You can also research your audience using Facebook graph search. That’s just the search button that’s at the very, very top of Facebook when you log in and you can actually cut and paste any of these and just insert your page or in other pages. So you can find favorite interests of people who like your page. Pages liked by people who like your page so you can find some other interests.

What is the second biggest page liked by people that like your page? What is the pages liked by women who like your page? Fans of your page and another page? Restaurants visited by people? I mean there’s a million ways you can do this audience research. And if you have a pretty good Facebook audience, a pretty active Facebook audience, Facebook can be a fantastic tool to use to really, really research your fans and your audience. I think it’s fantastic.

You need to know that using these tools you really have to take some time. These tools do take time. Don’t get discouraged, don’t give up too quickly. I’m assuming you’re not a graphic designer. If you are a graphic designer, then some of these tools are going to be seem very elementary to you. But if you’re not a graphic designer, you’re a business owner, you’re a professional, you have 10 million other things on your plate. You don’t want to – you don’t want to and you’re not able to spend the entire day creating these intricate graphics. You don’t have the capability.

I love social media and I love graphic design I’m just not good at it. It’s not what I’m good at. I’m a much better writer, I’m a much better speaker, I’m a much better presenter and it’s not something that I really like to do and have an interest in doing and I also can’t afford to hire a full-time graphic designer. So I create my own graphics using the tools that I’ll talk about in the second half of the webinar.

And you should always be open minded and willing to keep learning so I appreciate that you’re on this webinar and reading other blogs or eBooks or white papers, taking other webinars. That is going to be incredibly helpful to you as well.

I love this graphic, the Children’s Defense Fund. First of all it’s very – it just grabs you. It’s eye catching and it’s kind of stunning and you just – you want to say – you really want to understand what’s happening. What is this all about? So cutting this baby from the budget now costs all of us later. That’s really straight forward and the message is very, very clear and conveyed in this graphic and I think it’s a great example.

So what are some things that make a great graphic? One, it’s visually compelling and it catches your eye. So I love this graphic that was created for a blog post that I read. Unlock the five potential – oh, no. “Unlock the potential of Pinterest in just five minutes.” So it’s hard to see where the five goes but after you read it, you get it.

And I love the lock, the Pinterest lock. Like the secret to Pinterest is in this lock. I don’t know who created this photo. I’m hoping the people that created this graphic created the photo and have permission to use it because it’s a fantastic photo. But it’s very easy to read, it’s very pinnable, it’s very shareable, you can put it on Facebook with the link, you can put it on Pinterest, you can put it pretty much anywhere you want.

There’s a million examples of visually compelling graphics but I like ones that clearly tell you where it leads, where it’s going to go.

Great graphics also convey a story, so this graphic is created by a professional photographer and she’s clearly showcasing some of the photography that she does, so, you know, we have a secret. Big sister, big brother number three, October, 2012. So it’s really cute, really friendly. It clearly shows you what kind of photography she does. She works well with kids, she’s having them laugh. It’s a clear demonstration of her product and kind of the story that she wants to tell about her product.

Other images that work incredibly well visually are ones that are helpful. So images that have everything you kind of need to know in the image but that make you want to learn a little bit more. So I like this image because it’s kind of funny to people that don’t do facial exercises. It’s interesting. It kind of grabs you and says, “What is this woman doing?” And then if you want to learn more you can click on the pin or click on the link or click on – if you’re putting it on Facebook you probably put a link with it. If you’re putting it on Instagram it’s probably going to lead to more information about your product or service.

So if you are more interested you can get more information. But it’s also very helpful and it’s, for people that do this it’s very interesting and it’s very sharable and they want to share it with their friends and say, “Oh did you know there are yoga exercises for slimming the face?”

So this could be a yoga teacher posting this, a yoga studio. This could be a health – a person that does health and wellness coaching. I mean there are a million uses for this kind of graphic.

Basically if your audience is interested in this kind of thing how can you create these graphics that will be interesting to them?

Great graphics also elicit emotion. I mean that’s really a big reason why we purchase items, why we share things on social media, why we make donations because the visual, the graphic, the story it makes us feel something and it makes us want to express ourselves by sharing it or by taking an action on it.

This is the Foundation and whether it’s disgust or anger, whatever you’re feeling about this photo, it makes you feel something. You can’t just see this photo and not do anything about it.

So I’m not saying to you make your customers angry. It could be feeling of love, it could be feeling of gratitude, happiness, it could be a sentimental feeling that they get. Sentimentality is used a lot. I mean think about Hallmark commercials. So how can you use your visuals, use your story to elicit some kind of emotion from your audience?

Other great photos and visuals? Showcase impact. They show a before and after. They show an incredibly happy person using your product or after they’ve used your service. They were pulling their hair out, they were incredibly frustrated, they were searching for a solution and then they found you and they found your product and your business and you kind of solved that problem for them and they’re really happy. So how we showcase your impact in a visual?

Sharable is huge. So I picked this visual because it’s something that’s so incredibly simple. I don’t know who else this happens to, this is from Sephora and this happens to me all the time. So my daughter breaks my makeup, I drop it on the floor. If I’m traveling it might break in my bag and then I had no idea that you could just add a little bit of alcohol to it and smooth it out and it was – it would be ready to use. So for Sephora, to be honest, this might be antithetical to their sales model because they obviously – if you break something they want you to buy it again, but it’s very, very simple and it’s very sharable. I shared this on my Facebook page because I thought that my friends would want to see it and it’s just a quick and simple tip.

I shared it to my Pinterest board. So it’s all about thinking through what does your audience want to learn about? What are they interested in? How can you help them? But you see kind of the Sephora logo on the pin which is also brilliant branding.

So I would encourage you all to also use Infographics. HubSpot found that brands that publish Infographics really increase their website and blog traffic an average of 12 percent over those that do not. So, for instance, this visual is by Visually and they do a ton of great Infographics and great visuals for social media.

It’s really – it’s data sorted and arranged and presented visually. That’s really what an Infographic is.

They’re hugely popular. People are searching for them. If you have an Infographic and it’s on Pinterest it’s actually searchable via Google. If you have it on your website that’s even better, it’s even more searchable.

So people are searching for Infographics, beauty Infographics, social media Infographic, healthcare Infographic. And not only that, people are 44 percent more likely to interact with a brand who posts images like this on social media. So very, very important and very easy to make.

An Infographic like this is definitely not easy to make. This is an Infographic by Movember and the website is right up at the top. That is a men’s health awareness charity and they raise money by getting men to grow moustaches and then shave them. Or grow moustaches really in November and this is great very, very visual Infographic. It’s not clearly created by a graphic designer, but I can see how elements of it could be easily created in PowerPoint.

This is another great Infographic and I just gave you the link. We’re not going to go to the website but it’s about the eight steps to creating a graphic Infographic.

How to be a super hero. You don’t have to have an Infographic that is super serious. You can create an Infographic around something that’s really just fun. Something like how to be a super hero. So you want to be super hero. A life full of danger, excitement and spandex. It’s clearly funny, it clearly shows the personality and the quirkiness of the brand and, of course, is very, very sharable. It got a lot of shares because it’s really fun. So they don’t always have to be something serious.

Great Infographics they have focused data. Focused data doesn’t have to be numbers. It just means it’s something that you want to – you know the point you want to get across. Very good design and then the title is hugely important because that ‘s what people are going to search on.

There are tons of examples at Creativeblog.com. They create a list of great Infographics and these are other Infographics for future research and inspiration.

There’s a non-profit Infographic’s if we have any non-profit professionals listening and Infographic collections by Kevin Yoon Lee who kind of curates the best and most unique Infographics on Pinterest.

Some tools to create your own.  Infogram is one that I really like to use. And let’s pull up Infogram. It’s very easy to use. This is Infogram. So you sign in via Facebook, Create, you pick a template. Of course you can always go to Pro and pay for a subscription so you can get more templates, then you can change – I don’t know if you can change the color, or you can change the widths, you can do a custom logo, share button, custom headline, and then it will get saved to your library. So you know that would be my Infographic. And then you can edit the chart. You can put in your data points and they will turn into the chart.

So it takes a little bit of playing with but it’s incredibly easy and it’s a great way to make your own Infographics. A lot of these are like that. InfoActive, Piktochart, but HubSpot actually has free Infographic templates as these five templates and they’re all in PowerPoint and they’re free to download at this link. So if you’d rather just play around with that kind of thing first.

Also Word Clouds I think are huge. I think they’re so – they’re just so easy to make first of all and then they’re very user friendly and they really are very eye catching.

Wordle is the one that I always use but I just tried out WordItOut today and I want to show you WordItOut. So what I did is I went to WordItOut.com and I entered my website. So you can enter a document, a web address or a simple sentence, a table. So let’s actually add – let’s see what social – well I don’t know what that feed is. This is my website.

And these are going to be words that are used the most in my blog and on my website. Oh, wait. Let’s see. Sorry about that. When I did it before it came up with social as the number one word, media as the second word, non-profit, visual, storytelling and there’s a million ways you can use these. You can do word maps, you can do – I mean these are all examples from other people that they’ve saved.

And I don’t know what any of that means, but imagine all of your brand – your terms, your name, your values, what you want to associate with your brand and you can also – I don’t think you can do it in WordItOut. In Wordle you can do cute little shapes, you can do animals, you can do hearts, you can do a sun, so it’s just something that’s very cute to do. If you don’t have a very visual product, if you have a service, it’s something that I would encourage you to play with and it’s very easy to post.

Quotes. This one is really, really great. So inspiring quotes work incredibly well in social media. People love them. As you can see they’re all over your Facebook feed, they’re all over Twitter, they’re all over Pinterest. Inspiring quotes are kind of like the holy grail of what people love to share on social media.

You want to make sure with quotes though that you’re not going too far off brand and that you’re not using them too much and that they make sense with what you’re doing. But everybody loves a good quote, everybody loves a really well designed quote.

So I want to take you to Quozio and hopefully it will work just to show you how easy it is. So you know this is my beautiful quote and then who said it. You don’t actually have to add this part if you don’t want to. And then it will create a fantastic quote for you. And you can choose different styles, you can pick different fonts and then you can share it, pin it, tweet it, keep it.

The other one that I really wanted to show people, because really there’s no excuse now not to have a Facebook cover. I can’t stand when I go to Facebook – and if you don’t know what the Facebook cover is – the Facebook cover is this. And I made this with Quotes Cover.

So all you need to do is start designing. You can actually pick a quote here. So if you like the John Updike quote or you can type a quote. You can do Google Plus, Twitter Header, Facebook and then there’s your Facebook cover. If you really like this, you can save it, publish to your Facebook page, save it, you can do your next font, your next color combination. There’s a million things you can do. You get the picture.

So now there’s absolutely no excuse for a brand not to have a Facebook cover photo which is my pet peeve when I go to Facebook.

If you want to enhance photos that you already have and just do – write on them, just write text over them or create collages, these are some great tools to use. UseChisel, Pinwords, PowerPoint even is fantastic for that, PicMonkey and Pixlr are a little more technical but they’re really popular and PicMonkey is one of my favorites. It’s just so easy to use and it has so many options and you can create a ton of fantastic graphics through it.

Some photo apps. If you want to use your Smartphone or your mobile device, you can create a Word Cloud, such as this one, over an image and then you can actually – there’s an app to watermark your images, especially if you’re a professional photographer or a designer or are taking your own photos. I absolutely suggest that you use a watermark.

I also would suggest that any graphics you create you put either your Twitter handle in it, your website, your name, something like that. You don’t want to clutter up the image with ten million things but you want people to know where it came from because you never know where it’s going to travel to.

You don’t know if it’s going to travel through Instagram, travel through Pinterest, travel all over Facebook. That’s what you want to happen but at the end of the day if it travels somewhere and it doesn’t have an attribution, it doesn’t lead back to your site and that could happen, then it’s kind of pointless.

So you want to make sure your thoughtfully inserting watermarks, thoughtfully inserting your Twitter handle or your copyright information on the photos and graphics.

My absolute favorite tool to create graphics is Canva. You don’t have to have an invitation anymore which is great news. I created these three graphics that you see here with Canva.com. You can use your own images and upload them or you can pay a dollar for each of their images. They give you the background, the text box, the fonts and they actually have a whole tutorial that they send you that helps you really get the most out of Canva and figure out how the fonts work together and how the different graphic elements work together.

I can’t even say enough about Canva. And you can also do Facebook covers, Google Plus headers, you can do full presentations in Canvas, you can do business cards. Pretty much anything you want. So I’m expecting Canvas not to be free forever because it is such an amazing tool but right now go sign up and it will definitely change – it will change the way you do your blog. If you don’t have visuals on your blog it will certainly change the way you create visuals for your company.

Another one of my favorites. If you use Pinterest, Pinstamatic. So Pinstamatic lets you create a wide variety of pins that are not just images so you can actually pin songs, you can actually pin songs and I can just imagine an exercise to you creating a whole board of their favorite workout songs.

You can actually pin tweets and I’ve been meaning to curate a board of some of my favorite tweets, and this is what a tweet would look like. You would just enter the tweet URL. That would immediately pull it up and it’s going to look like that and it goes right back to the person’s twitter profile, gives them a little bit of a bio. And I think that’s fantastic if you are seeing tweets on Pinterest that you think would be really of – if you’ve ever seen tweets on Twitter you think would be very relevant to your customers then go ahead and create a whole board of best celebrity tweets, something like that. Or funniest tweets.

Also you can pin map locations right from Google Maps. It’s just absolutely a great way to say and here are our locations or here are places we’re traveling to or I love this where I left my heart. Just a very cute way to add something visual to your Pinterest boards that’s not just a regular pin.

So nothing is easy. So you see this great visual “You can still dunk in the dark.” That was Dunkin Donuts amazing like arm time reaction to the unexpected blackout in the Superbowl of 2013, so clearly their graphic designer or that – I don’t even know. I mean that photo could have easily been taken at someone’s house with the right filters and the right lighting.

Their social media person must have had fantastic discretion to take this photo and put the little graphic under it and say, you know, you can still dunk in the dark and it’s still one of the most memorable social media campaigns because it was so timely, everyone was talking about, no one was watching the Superbowl because it was a blackout.

That’s all to say you may need to change the entire culture to become more visual and transparent and that’s something that is very personal to a lot of companies but it’s not going away and it’s not going to get any easier and all of this visual storytelling, visual marketing it’s not a fad. It’s completely revolutionized the way we communicate with each other and the way we consume media.

So no matter who you are and no matter what you sell, no matter what you do you need to start thinking visually and in micro content terms. And all that means, micro content is social media terms, 140 characters for Twitter, bite size pieces of information that have visual aspect attached to them. It’s not like the good old days of marketing.

Always be telling your story. I love this story. This is what employees do in their spare time or how they volunteer. And the hashtag KSR 2014. So show what you do, show why you do it, showcase your employees, showcase the people that make it all possible, your customers. Make it easily sharable. Make it compelling, make it something that people would want to share.

The most important – sort of the most important quote that I can leave you with or the most important nugget of knowledge is that social media – there are tools – so there are tools in your toolbox. You have a million tools in your toolbox they should not replace things like one-on-one customer interaction, sales calls, meetings, networking events, demonstration events. I am not saying that social media and visual marketing should replace any of these other marketing and communication and sales mediums that you’re doing if they’re successful.

Social media should really augment what you’re doing. Visual marketing should augment and enhance what you’re doing, but just simply getting on Twitter or posting to Facebook that’s not a marketing strategy. A marketing strategy is who are you reaching, what are you saying?

It really is a lot more in-depth than simply getting on Twitter and I think a lot of people think it’s kind of a silver bullet strategy when it’s really not.

This is a fantastic book, “The Power of Visual Storytelling, How to Use Visuals, Videos and Social Media to Market Your Brand”. Absolutely fantastic, fantastic book. I cannot recommend it enough.

Some other researches for you on my blog SocialMediaExaminer and the blog at Visual.ly. That’s almost 100 percent dedicated to visual marketing and how to use visuals to enhance your marketing efforts.

I also have a free eBook. It talks about a lot of what we covered today in my presentation but if you prefer it in eBook PDF form, there’s a website to sign up and get your free copy.

And then if you have any questions – I hope you’ve been tweeting them at juliacsocial using the hashtag outreachmarketing. If you want to contact me for actually any reason to request the slides, which I’m sure you’re going to be getting afterwards and they will be posting, if you want to write me on Facebook I post a lot of resources there and I am so happy that you joined me on this webinar and I really hope you enjoy the rest of the online conference. So take care.