Agenda


All times are listed in EST

Time Name Presenter Presenter’s Realm
10:00 Summit Intro Bill Brennan GroupHigh
10:20 How Social Listening is the Best-Kept Secret to Smarter Marketing Bryan Kramer Pure Matter
10:40 What Fashion Bloggers Want You to Know About Brand Partnerships Crosby Noricks PR Couture
11:00 Finding a Hot Date: The Art & Science of Starting an Influencer Relationship Bridget Duffey MSL Group
11:20 How Lorna Jane Became The Talk Of The Active Fashion World Sam Zivot Lorna Jane
11:40 How to Turn Your Employees in to Brand Advocates Robin Carey Social Media Today
12:00 Reciprocity, Locale, and My Pal Brian Solis’ User Experience Phil Butler Everything PR
12:20 Finding the Sweet Spot: Where Influence & Advocacy Meet Stephanie Scott American Airlines
1:00 Social Media Ethics Briefing: Staying Out of Trouble Andy Sernovitz Wordof Mouth.org
1:20 Create Some Marketing Magic with Influencer & Content Marketing Lee Odden Top Rank Marketing
1:40 Professional Gamification in Influencer Marketing John Hendricks BoomBox Agency
2:00 You’ve Got Your Influencers. Now What? Danica Kombol Be Everywhere TV
2:20 How to Engage Bloggers Down the Long Tail Chris Abraham Gerris Digital
2:40 Measurement of the Future Katie Paine Paine Publishing
3:00 The Art and Science of Injecting your Ideas into a Breaking News Story to Reach Buyers Directly and Generate Tons of Media Coverage David Meerman Scott Best Selling Author
3:20 Three Powerhouse Secrets to Making the Most of Google+ Lynette Young Purple Stripe Productions
3:40 One Size Fits None: Multichannel, Social & Layered Content Tracey Parsons Social Media Explorer
4:00 How to Become an Expert at Working with Influential Tweeters Laura Fitton HubSpot
4:20 Data Mining Tools for Business Relationship Optimization Travis Wright Media Think Labs
4:40 The Value of Long Term Relationships (Char-Broil Case Study) Mary Eitel MKE Communications
5:00 Influencer Marekting and the Wonderful World of Pinterest Zoe Waldrom Hello Society
5:20 How I Built a Company on Blogger Outreach Andy Theimer GroupHigh
5:40 How Smart Nonprofits Do Blogger Outreach Maddie Grant Social Fish
6:00 The Value of Co-Campaigning Katie Greenlaw Rinck Advertising
6:20  Influencers: The Beauty of the Magic Middle Shelley Kramer V3 Integrated Marketing
6:40 Content Marketing Through a PR Lens Heather Whaling Geben Communications
7:00 Thank You and Wrap it Up Kristen Matthews GroupHigh

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Gain insights from the best of the best in online marketing. Discover how to find influencers, recruit advocates, and measure the value outreach marketing creates.  Join us for Outreach Marketing Summit 2014.

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