Compensating Influencers While Maintaining Consumer Trust

Compensating Influencers
AUTHOR

Kristen Matthews

FIRST PUBLISHED

8/13/2015

Summary

Have you ever wondered if content authenticity is compromised when brands pay influencers for posts?
Finding out how consumers engage with sponsored content isn’t something that marketers should guess on so GroupHigh surveyed thousands of influencers to find out how they prefer to be compensated for their brand recommendations and how their audience feels about sponsored content.

INSIDE
  • Average cost of a sponsored post
  • How influencers prefer to be compensated by brands
  • The different opinions on content authenticity
  • And more key influencer marketing takeaways

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