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Find social media influencers and build relationships.
Content marketing is a strategy that fills the digital world with useful content owned by your brand. Content isn’t advertorial or self-promotional. This content serves a purpose greater than promotion such as to provide an educational resource, entertain, spread new ideas, etc.
|What they did: This video hosting brand has a series of very helpful tutorials on their site to train their audience in the ways of video marketing. Instead of talking about how “awesome Wistia is” they attract leads by being a thought leader.
Key takeaway: Be a resource, the leads will fall in to place.
|What they did: Bulu Box built a network of bloggers to receive free health suppoement and snack boxes every month in exchange for blog posts. This user generated content approach has thrilled Bulu Box and help them build their brand.
Key takeaway: Consider online influencers as the people who will produce the best content about your brand. Empower them with the necessary information, products and compensation to contantly encourage these earned mentions.
|What they did: By teaming up with food bloggers, Pinterest influencers and other content producing people who coincide with the “healthy food” Whole Foods does an exemplary job of marketing their brand through content they produce in house as well as content produced about the brand from outside parties and even good content having nothing to do with Whole Foods but is of interest to their network.
Key Takeaway: Put what consumers are interested in and don’t sell your brand.