CASE STUDIES

FORMING NEW BLOGGER RELATIONSHIPS

Chuck E. Cheese

With the help of M/C/C, Chuck E. Cheese’s was able to leverage the power of the mom bloggers and promote lesser known programs and food options. Since adapting blogger outreach tactics, they’ve built long lasting relationships with over 600 mom bloggers and have created a network of over 74 million monthly unique visitors.

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FINDING THE RIGHT BLOGGERS FOR BLOG OUTREACH

Craftsy

Finding the best bloggers to activate is one of the most important factors in a successful outreach campaign. Craftsy is a shining example of this best-practice. Using GroupHigh’s powerful discovery tools Craftsy reaches out to bloggers with a message that’s directly relevant to what the blogger cares and writes about on a regular basis. GroupHigh makes this process efficient and the result is that more bloggers want to participate and work with Craftsy.

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EFFICIENT BLOGGER OUTREACH

Lorna Jane

With a goal of creating meaningful and long term relationships with influencers to increase brand awareness, Lorna Jane needed to grow their blogger outreach program. They found their answer in GroupHigh’s online blog intelligence software. In just four months, Lorna Jane has seen amazing results.

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BUILDING A SOCIAL MEDIA INFLUENCER NETWORK

Harlem Globetrotters

The Harlem Globetrotters have a long-running tradition of high-quality, engaging, family entertainment. What better way to introduce the Globetrotters’ exciting brand of entertainment than by partnering with blogger-parents that care about doing things together and building strong family bonds. During the first leg of their 2013 Tour the Globetrotters saw blogger outreach generate ticket sales, save the marketing department time, and align the brand with a network of enthusiastic fans.

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