Among the challenges of running a business, keeping up with the ever-changing technological landscape is one that overwhelms even the most experienced CEOs and small business owners. From big data to digital marketing, modern technology is undoubtedly changing businesses in a myriad of exciting and creative ways. These changes, however, come with new nuisances and complexities that require continuous learning and mastery.

As a business owner, it’s important to stay on top of changes in technology as they occur. Below are a few examples of techs marketing and strategies that you should research and be familiar with as they become more incorporated into the business world. It may be difficult at first, but if you can make a habit of keeping up with the tech world, your business will stay relevant and competitive.

Technology & Influencer Marketing

Getting the ball rolling on an influencer-marketing program can be an intimidating venture for a business. But with the rise of Ad Blockers making it more difficult for businesses to get sponsored ads in front of people online, many are turning to online content creators to help incorporate their messaging organically.

Internet of Things

Commonly abbreviated as IoT, this technology involves a sophisticated network of physical devices, vehicles, and facilities that are ingrained into software components. This network allows hardware devices to collect and trade information. It’s important to work towards understanding IoT gradually. No one expects anyone to master IoT since the topic is simply too broad to understand and wield masterfully in a short period of time. Instead, try to incorporate each branch of IoT technology into your day-to-day business operations. Using the technology will help you understand it far more than simply studying it.

It is estimated that by 2020, 50 to 75 billion devices will be connected to the internet worldwide. For this reason, it’s important to step up your marketing game when it comes to using the IoT. For example, social media, media shares, and automated posts give optimal benefits to brand marketers, as does emphasis on marketing through apps and social media sites. Being able to personalize information allows your business to narrow down exactly what demographic is most interested in your product. Instead of seeing annoying commercials, they will see things that interest them and that are relevant to their situation. It makes customers happier while helping you reach them more easily.

Search Engine Optimization

SEO is making it easier for business owners to reach their target market through the World Wide Web. Search engine optimization involves a set of techniques and standards that search engines use to position webpages and websites on their results pages, or SERPs. Tailor your online content with SEO-friendly practice, such as targeting the right long-tail keywords, making engaging titles and description tags through AdWords ads, and linking to authority pages. You should also maintain a healthy online reputation with others. Keep a professional and active blog on your company website, and keep it updated regularly with relevant content for your customers and readers.

Computing Power and Big Data

From hardware that can handle large amounts of computing input to software that connects your workforce wherever they are, modern devices including smartphones and tablets allow employees to collaborate with peers from remote locations, access critical information securely, and manage different aspects of the business with ease and accuracy. Couple this hardware with software of equal measure in terms of function and capacity, and you have a powerful arsenal of deployable, cost-effective, and powerful precision tools.

Big data pertains to data sets of massive proportions that can be analyzed through computer algorithms to uncover patterns in consumer spending habits, market supply and demand, and so on. Big data allows businesses to change their content, products, and services to suit their target market better, which ultimately yields an overall better customer experience. To keep up with big data, pursue a master’s degree in data analytics or bring in people who have the credentials. If you can stay on top of the big data applications, such as those that identify valuable customers, you’ll know where to best spend your resources to strengthen the weak parts of your company.

One of the main ways big data is revolutionizing marketing is through customer analytics. It can be used to find new revenue streams, find out more about what customers expect, and increase efficiency. As long as technology grows, so will the need to understand customers and how they use it. Combining data from multiple sources will help you target customers’ needs based on their ever-changing needs and habits.

Modern technology will undoubtedly continue to change in the next several decades. To reap its benefits, invest time and manpower in understanding how to incorporate these technologies to your business’ existing infrastructure. You live in a time when business can be extended farther than it ever has before. Utilize that benefit by investing in good SEO practices, powerful hardware, and new big data applications, and your business will ride the cutting edge of technology for years to come.