THE GROUPHIGH BLOG

The greatest tips, best practices, and thought-leadership around outreach and blogger marketing.

Outreach Marketing to Improve Public Policy

Would you rather promote the TN House Bill 1735 or the Dyslexia is Real bill? This is the question Chester Goad and The Tennessee Dyslexia Legislative Alliance took in to consideration before executing an outreach marketing campaign which eventually passed the Dyslexia is Real Bill through senate. To spread awareness of the bill that would [...]

How to Integrate Blogger Outreach into Your Existing Marketing Strategy

With the high volume of digital content being produced daily, many firms have incorporated blogger outreach into their marketing and PR strategies. After all, at its core, blogger outreach is an ideal combination of the two—yes, it can be an effective link-building method, but it’s also an opportunity to forge relationships. However, firms often make [...]

3 Brands That Rock Outreach Marketing

Outreach marketing aims to take marketing back to basics and clear out all of the noise and trendy names for building relationships. To put simply—it consists marketing to the right people with the right people. Consumers are no longer an extension of your brand, rather they are part of your brand and have a strong [...]

3 Agencies That Rock Outreach Marketing

Two of the strongest pillars of outreach marketing are working with real people to build real relationships and weaving creativity in to all digital marketing and PR strategies. To highlight the importance of these pillars I have handpicked 3 agencies to make my point. The following “spark note case studies” are integrating real people in [...]

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