THE GROUPHIGH BLOG
The greatest tips, best practices, and thought-leadership around outreach and blogger marketing.
Link building is not dead, and in fact, it will never be an extinct SEO tactic. It is a vital SEO strategy. Link builders are a strong bunch of people because we adapt to the ever-changing landscape of naysayers and dramatic news headlines. So how do you set yourself up for success?
The campaign mentality is dying. Sounds a little harsh doesn’t it? Maybe not as rash of a statement as you’re used to coming from my fingertips? But, it’s something I do believe to be true. Why? Because in the traditional sense, a campaign has a starting point and end date. It’s often full of one [...]
Here’s the most poorly-kept secret in the marketing, PR, sales, and religion: conversion is a numbers game. Whether it’s getting into the NY Times or, going viral on YouTube, getting retweeted by @katyperry, or appearing on the 4th hour with Hoda Kotb and Kathie Lee Gifford. Numbers matter and we depend not only on the [...]
There a ton posts floating around the virtual world that go in depth about what an influencer is—many of which attempt to psychologically dissect these elusive influencers and offer complex strategies on how to get in to their web so that they want to work with your brand. This post is not that. Call me [...]
During the past two years, brands and agencies have realized the need for bloggers to be integrated in to their strategies and learned how to build relationships with bloggers effectively. It’s no secret that “doing it with bloggers” has become one of the most powerful digital PR tactics. Now that the learning curve is starting [...]