THE GROUPHIGH BLOG
The greatest tips, best practices, and thought-leadership around outreach and blogger marketing.
Blogger outreach is a pivotal component of many a good outreach marketing strategy. Something I’ve noticed, though, is that many people go in to blogger outreach without a solid game plan in place. OR some people rock at using this tactic for brand awareness but don’t line up a strategy that utilizes bloggers for all [...]
With the high volume of digital content being produced daily, many firms have incorporated blogger outreach into their marketing and PR strategies. After all, at its core, blogger outreach is an ideal combination of the two—yes, it can be an effective link-building method, but it’s also an opportunity to forge relationships. However, firms often make [...]
Outreach marketing aims to take marketing back to basics and clear out all of the noise and trendy names for building relationships. To put simply—it consists marketing to the right people with the right people. Consumers are no longer an extension of your brand, rather they are part of your brand and have a strong [...]
Two of the strongest pillars of outreach marketing are working with real people to build real relationships and weaving creativity in to all digital marketing and PR strategies. To highlight the importance of these pillars I have handpicked 3 agencies to make my point. The following “spark note case studies” are integrating real people in [...]
Because we all digest information different ways, I’ve created this SlideShare explanation of what the heck outreach marketing is. After flipping through you’ll have a strong understanding of why this marketing philosophy is used by marketing and communication professionals in all types of industries and you will immediately be equipped with the knowledge to start [...]
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