Preface from Andy Theimer, GroupHigh CEO:  “We use lots of content marketing tools here at GroupHigh and thought that it would be helpful to share some of those that we find most useful.  I asked Bailey over at Sigstr if she would be willing to write up a post on how their signature marketing product can help promote content.  At GroupHigh we use signature marketing to promote everything from our most recent blog posts, ebooks, and upcomming virual conferences and we think its a great tool for anyone promoting lots of content…” You are wasting your content. Your content is …

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I never thought I would say that there is too much information available to me. But, it’s true. When it comes to staying up to date with influencer marketing trends, I feel like I have to sift through piles of content and separate new trends from posts that regurgitate information I’ve read ten times. One of the most important things to me as a marketer is following the right resources and newsletters that I place A TON of trust in. I trust these publications to keep me current. Wow, guys, that’s a lot of pressure… There are 5 newsletters/publications/blogs that I …

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Today’s modern marketer has a whole arsenal of inbound and outbound marketing strategies and tactics to choose from, making it more important than ever to be able to measure the effectiveness of everything that you do. In the battle for marketing dollars, campaigns and programs that can prove positive impact and ROI get more funding–the rest will fall by the wayside. But while it’s easy to measure tactics such as email marketing, paid content syndication and PPC campaigns, calculating the real value of your influencer marketing efforts can be more challenging. Why is that? One reason—there are a ton of …

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Is your influencer engagement strategy cutting-edge? Or yesterday’s news? Want some tricks of the trade to really shine? Luckily, the folks at Augure are on it, with The State of Influencer Engagement 2015. They asked 600 marketing and communications professionals (across 30 sectors in 32 countries) about the challenges, drivers, and best practices affecting influencer relationship management. Some of their findings just might surprise you! Appreciate Your Influencers Influencers continue to be a popular and effective marketing/communications tool, especially for 85% of small businesses in the U.S. For example, 84% of professionals surveyed expected to launch influencer campaigns in 2015. …

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Uber fans of every brand are out there. People like to find their niche, whether they have a favorite clothing or cosmetics brand, restaurant, or television series. Then, once they’ve latched onto their focus, their passion draws attention from other fans with similar interests. And naturally some of these passionate people become highly influential, either through their obsessive nature, ability to market their interests, or their position as a blogger or video guru. So how can you tap those uber influencers? Consider these two brands that have discovered how to get the attention of their biggest influencers—in organic ways that …

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